If you don’t know who your trying to target, influence and build programs around, the growth of your company will be greatly impacted. This includes inefficient marketing budgets and programs that miss the mark to drive sales. At Cause Local, we don’t target in the traditional sense. We give our schools and students the opportunity to control how they wish to participate. Whether it’s selling products, asking students questions about products or a brands representation on our digital screens, it’s about fund raising in the most transparent and helping way we know how.